UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites /

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...

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Bibliographic Details
Main Author: Tomlin, W. Craig (Author)
Format: Electronic eBook
Language:English
Published: Berkeley, CA : Apress, 2018.
Edition:1st ed. 2018.
Subjects:
Big data.
ISBN:9781484238677
Online Access: Get full text
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Table of Contents:
  • Chapter 1: UX Optimization Overview
  • Chapter 2: What's a Persona?
  • Chapter 3: Types of Personas
  • Chapter 4: Why Personas Matter
  • Chapter 5: How to Create a Persona
  • Chapter 6: Behavioral UX Data
  • Chapter 7: UX and Usability Testing Data
  • Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations
  • Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations
  • Chapter 10: Conclusion: The Big Picture.-.

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