Popular High Culture in Italian Media, 1950-1970 Mona Lisa Covergirl /
When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in...
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| Hlavný autor: | |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Cham :
Springer International Publishing,
2018.
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| Vydanie: | 1st ed. 2018. |
| Edícia: | Italian and Italian American Studies
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| Predmet: | |
| ISBN: | 9783319909639 |
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Obsah:
- 1. Introduction: The Mona Lisa Covergirl
- 2. Italia domanda: A question of culture
- 3. Dear Intellectual: The cultural advice columns
- 4. Lascia o raddoppia?: Contestants and the classics
- 5. Lip-syncing Rossini: The highs and lows of Italian television opera
- 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising
- 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello
- 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi
- 9. Patrolling the border: I Promessi Sposi on RAI television
- 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa.