Strategic Management of Market Niches A Model Framework /

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...

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Bibliographic Details

Main Author:	Ocvirk, Gorazd (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	Schriften zur Unternehmensentwicklung,
Subjects:	Leadership. Organization. Planning. Entrepreneurship.
ISBN:	9783658203641
ISSN:	2628-7382
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