Strategic Management of Market Niches A Model Framework /
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Gabler,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schriftenreihe: | Schriften zur Unternehmensentwicklung,
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| Schlagworte: | |
| ISBN: | 9783658203641 |
| ISSN: | 2628-7382 |
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| 100 | 1 | |a Ocvirk, Gorazd. |4 aut | |
| 245 | 1 | 0 | |a Strategic Management of Market Niches |h [electronic resource] : |b A Model Framework / |c by Gorazd Ocvirk. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Wiesbaden : |b Springer Fachmedien Wiesbaden : |b Gabler, |c 2018. | |
| 300 | |a IX, 231 p. 43 illus. |b online resource. | ||
| 490 | 1 | |a Schriften zur Unternehmensentwicklung, |x 2628-7382 | |
| 500 | |a Business and Management | ||
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| 520 | |a Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company. | ||
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Organization. | |
| 650 | 0 | |a Planning. | |
| 650 | 0 | |a Entrepreneurship. | |
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