Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences /

This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how tr...

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Bibliographic Details
Main Author: Lee, Claire Seungeun (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Subjects:
Ethnology-Asia.
Asia-Politics and government.
Cultural policy.
Communication.
Motion pictures-Asia.
ISBN:9783319931159
Online Access: Get full text
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Table of Contents:
  • 1. Introduction
  • 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse
  • 3. Foreign Markets and Professionals: The Gatekeepers
  • 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media
  • 5. The Conversion Paradox in Quasi-Sinophone East Asia
  • 6. The Limits of Outsourced Soft Power
  • 7. Seeking Virtual Capital through Online Media in the Digital Age
  • 8. Conclusions
  • 9. Postscript: Envisioning the Future of China's Soft Power.

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