Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer /

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland...

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Bibliographic Details

Main Author:	Wolf, Sandra (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	Familienunternehmen und KMU,
Subjects:	Branding (Marketing). Personnel management.
ISBN:	9783658206727
ISSN:	2520-1174
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