Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer /
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Gabler,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schriftenreihe: | Familienunternehmen und KMU,
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| Schlagworte: | |
| ISBN: | 9783658206727 |
| ISSN: | 2520-1174 |
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| Exemplar | On Shelf |