Small Town Tourism in South Africa
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focu...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham :
Springer International Publishing,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schriftenreihe: | The Urban Book Series,
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| Schlagworte: | |
| ISBN: | 9783319680880 |
| ISSN: | 2365-757X |
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Inhaltsangabe:
- Introduction: small towns in context
- A decade of small town tourism research in South Africa (2007 - 2016)
- In the name of tourism: Developing an image and brand - the case of the Richmond book town
- Some more branding: 'National Town of the Year' as stimulus for tourism growth
- Cittaslow: going nowhere slowly?
- Rural (small town) tourism-led gentrification
- And then there was another festival
- Conclusion: The power behind tourism development. .