Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspe...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Political communication. Elections. United States-Politics and government. Marketing.
ISBN:	9783319593456
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