Public Relations Capitalism Promotional Culture, Publics and Commercial Democracy /

'This book offers important insights about the role and significance of public relations in neoliberal societies. Theoretically rich and empirically grounded, it examines PR in both the commercial and charity sectors, developing a challenging, if rather unsettling, set of arguments about the di...

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Hlavní autor: Cronin, Anne M. (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing, 2018.
Vydání:1st ed. 2018.
Témata:
Mass media.
Communication.
Culture.
ISBN:9783319726373
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Obsah:
  • 1. Introduction
  • 2. Public Relations, Publics, Publicity: Neoliberal Capitalism's Media and Mediation
  • 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as 'Commercial Promises'
  • 4. Charity PR and the Production of Social Values
  • 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying .

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