Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major i...

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Bibliographic Details
Main Author: Borins, Sandford (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Subjects:
Automobile industry and trade.
Management.
Industrial management.
Finance-History.
New business enterprises.
ISBN:9783319779232
Online Access: Get full text
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Table of Contents:
  • 1 Conceptual Framework and Methodology
  • 2 Insanely Great: The Dominant IT Fable
  • 3 Cults of Personality: Fables of the Automobile Industry
  • 4 "A Good Dose of Outrage": Financial Trading Fables
  • 5 Conclusion: Narrative Templates and Social Negotiations.

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