Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major i...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham :
Springer International Publishing,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schlagworte: | |
| ISBN: | 9783319779232 |
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| 041 | |a eng | ||
| 100 | 1 | |a Borins, Sandford. |4 aut | |
| 245 | 1 | 0 | |a Negotiating Business Narratives |h [electronic resource] : |b Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries / |c by Sandford Borins, Beth Herst. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a XIII, 78 p. |b online resource. | ||
| 500 | |a Business and Management | ||
| 505 | 0 | |a 1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 "A Good Dose of Outrage": Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations. | |
| 516 | |a text file PDF | ||
| 520 | |a This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business. | ||
| 650 | 0 | |a Automobile industry and trade. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Finance-History. | |
| 650 | 0 | |a New business enterprises. | |
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