Platform Power and Policy in Transforming Television Markets

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market...

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Bibliographic Details
Main Author: Evens, Tom (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Series:Palgrave Global Media Policy and Business
Subjects:
ISBN:9783319742465
Online Access: Get full text
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