Platform Power and Policy in Transforming Television Markets

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market...

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Bibliographic Details
Main Author: Evens, Tom (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Series:Palgrave Global Media Policy and Business
Subjects:
Motion pictures.
Digital media.
Journalism.
ISBN:9783319742465
Online Access: Get full text
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Table of Contents:
  • 1. Introduction: Planet Of The Platforms
  • 2. From Local Utility To Global Commodity, Case Liberty Global: All Along The Value Chain
  • 3. Game Of Screens, Case Netflix: Turning Data Into Content
  • 4. Power To The Platforms, Case Hulu: Partners In Crime
  • 5. The Retransmission Swamp, Case Fox Networks: The Howling Wolf
  • 6. Regulating The Retransmission Swamp, Case Aereo, Bhaalu And Friends: Copyright In The Cloud
  • 7. Policing The Platforms, Case Time Warner + AT&T: A Great Deal
  • 8.Conclusion: Winner Takes It All.

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