Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Edice:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:	Motivation research (Marketing). Market research. Internet marketing.
ISBN:	9783319687506
ISSN:	2363-6165
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