Market Research The Process, Data, and Methods Using Stata /

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive stat...

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Bibliographic Details
Main Author: Mooi, Erik (Author)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Singapore , 2018.
Edition:1st ed. 2018.
Series:Springer Texts in Business and Economics,
Subjects:
Market research.
Statistics .
Knowledge management.
ISBN:9789811052187
ISSN:2192-4333
Online Access: Get full text
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Table of Contents:
  • Chapter 1: Introduction
  • Chapter 2: The Market Research Process
  • Chapter 3: Data
  • Chapter 4: Getting Data
  • Chapter 5: Descriptive Statistics
  • Chapter 6: Hypothesis Testing
  • Chapter 7: Regression Analysis
  • Chapter 8: Factor Analysis
  • Chapter 9: Cluster Analysis
  • Chapter 10: Communicating the Results.

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