Made for China Success Strategies From China's Business Icons /
This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Furthe...
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| Hlavní autor: | |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Témata: | |
| ISBN: | 9783319615844 |
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Obsah:
- China's Customers and How to Lead the Trend With Them
- The Face - Accelerating Customer Individuality
- The Family - Enhancing Quality of Life
- The Food - Aspiring to a Healthy and Fashionable Diet
- Fun, Entertainment and Leisure
- Made for China - The Future.