Linguistic Pragmatics of Intercultural Professional and Business Communication
This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with n...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
|
| Vydání: | 1st ed. 2018. |
| Témata: | |
| ISBN: | 9783319687445 |
| On-line přístup: |
|
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220618101136.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 171114s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783319687445 | ||
| 024 | 7 | |a 10.1007/978-3-319-68744-5 |2 doi | |
| 035 | |a CVTIDW11179 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a Malyuga, Elena N. |4 aut | |
| 245 | 1 | 0 | |a Linguistic Pragmatics of Intercultural Professional and Business Communication |h [electronic resource] / |c by Elena N. Malyuga, Svetlana N. Orlova. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a XII, 145 p. 4 illus., 3 illus. in color. |b online resource. | ||
| 500 | |a Social Sciences | ||
| 505 | 0 | |a Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion. | |
| 516 | |a text file PDF | ||
| 520 | |a This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication. | ||
| 650 | 0 | |a Pragmatics. | |
| 650 | 0 | |a Professional education. | |
| 650 | 0 | |a Vocational education. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Intercultural communication. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-3-319-68744-5 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE08459 | ||
| 919 | |a 978-3-319-68744-5 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 236668 |d 236668 | ||