Interpretations of Luxury Exploring the Consumer Perspective /

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...

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Hlavný autor:	Turunen, Linda Lisa Maria (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	1st ed. 2018.
Edícia:	Palgrave Advances in Luxury,
Predmet:	Luxury goods industry. Branding (Marketing). Motivation research (Marketing). Trade. Business. Commerce. Globalization. Markets.
ISBN:	9783319608709
ISSN:	2662-1061
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