Interpretations of Luxury Exploring the Consumer Perspective /

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...

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Bibliographische Detailangaben
1. Verfasser: Turunen, Linda Lisa Maria (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cham : Springer International Publishing, 2018.
Ausgabe:1st ed. 2018.
Schriftenreihe:Palgrave Advances in Luxury,
Schlagworte:
Luxury goods industry.
Branding (Marketing).
Motivation research (Marketing).
Trade.
Business.
Commerce.
Globalization.
Markets.
ISBN:9783319608709
ISSN:2662-1061
Online-Zugang: Volltext
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Inhaltsangabe:
  • Part I. Fundamentals of Luxury- 1. Introduction
  • 2. Concept of Luxury through the Lens of History
  • 3. Evolution of Global Luxury Brands
  • 4. Luxury Consumption and Consumption of Luxury Goods
  • Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness
  • 6. Extended Product: Value in Use and Consumption
  • 7. Perceived Authenticity
  • 8. Perceived Uniqueness
  • 9. Context Specificity of Luxuriousness
  • 10. Conclusion: Reflections of Luxury.

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