Interpretations of Luxury Exploring the Consumer Perspective /
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | Palgrave Advances in Luxury,
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| Témata: | |
| ISBN: | 9783319608709 |
| ISSN: | 2662-1061 |
| On-line přístup: |
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| 007 | cr nn 008mamaa | ||
| 008 | 170915s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783319608709 | ||
| 024 | 7 | |a 10.1007/978-3-319-60870-9 |2 doi | |
| 035 | |a CVTIDW10716 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a Turunen, Linda Lisa Maria. |4 aut | |
| 245 | 1 | 0 | |a Interpretations of Luxury |h [electronic resource] : |b Exploring the Consumer Perspective / |c by Linda Lisa Maria Turunen. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a XIII, 191 p. 5 illus., 1 illus. in color. |b online resource. | ||
| 490 | 1 | |a Palgrave Advances in Luxury, |x 2662-1061 | |
| 500 | |a Business and Management | ||
| 505 | 0 | |a Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury. | |
| 516 | |a text file PDF | ||
| 520 | |a Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. | ||
| 650 | 0 | |a Luxury goods industry. | |
| 650 | 0 | |a Branding (Marketing). | |
| 650 | 0 | |a Motivation research (Marketing). | |
| 650 | 0 | |a Trade. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Globalization. | |
| 650 | 0 | |a Markets. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-3-319-60870-9 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE07996 | ||
| 919 | |a 978-3-319-60870-9 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 236326 |d 236326 | ||