Internationalization of Business Cases on Strategy Formulation and Implementation /
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of...
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| Médium: | Elektronický zdroj E-kniha |
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| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | MIR Series in International Business,
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| Témata: | |
| ISBN: | 9783319740898 |
| ISSN: | 2511-2244 |
| On-line přístup: |
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Obsah:
- Strategies of Internationalization: An Overview
- Adidas & Reebok: Is Acquiring Easier than Integrating?
- Airbus: Managing the Legacy of a Complex International Merger
- Aldi & Lidl: From Germany to the Rest of the World
- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry
- Lenovo: From Chinese Origins to a Global Player
- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?