Internationalization of Business Cases on Strategy Formulation and Implementation /

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	1st ed. 2018.
Edícia:	MIR Series in International Business,
Predmet:	International business enterprises. Marketing. Leadership.
ISBN:	9783319740898
ISSN:	2511-2244
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