Service innovation : how to go from customer needs to breakthrough services /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York :
McGraw-Hill,
2010
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| Témata: | |
| ISBN: | 9780071713009 |
| On-line přístup: |
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| Tagy: |
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MARC
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| 100 | 1 | |a Bettencourt, Lance |4 aut | |
| 245 | 1 | 0 | |a Service innovation : |b how to go from customer needs to breakthrough services / |c Lance A. Bettencourt |
| 260 | |a New York : |b McGraw-Hill, |c 2010 | ||
| 300 | |a XXIX, 255 s. : |b lit., tab. ; |c 24 cm | ||
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