Consumer behaviour and branding : a cross cultural perspective /
Uloženo v:
| Hlavní autoři: | , , |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Žilina :
GEORG,
2011
|
| Vydání: | 1st ed. |
| Témata: | |
| ISBN: | 9788089401574, 9788089401581 |
| On-line přístup: |
|
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220621171556.0 | ||
| 006 | ad ae 001 0 | ||
| 008 | 120913s2011 xo d ae 001 0eng#d | ||
| 020 | |a 9788089401574 |q (brož.) | ||
| 020 | |a 9788089401581 | ||
| 035 | |a CVTIDW0036445 | ||
| 040 | |a SNK |b slo |c SVKBB |e AACR2 |d CVTI SR | ||
| 041 | 0 | |a eng | |
| 044 | |a xo |c SK | ||
| 080 | |a 366.1 |2 2008 | ||
| 080 | |a 658.626 |2 2008 | ||
| 080 | |a 339.138 |2 2008 | ||
| 100 | 1 | |a Chovancová, Miloslava, |d 1952- |4 aut | |
| 245 | 1 | 0 | |a Consumer behaviour and branding : |b a cross cultural perspective / |c Miloslava Chovancová, Emmanuel Selase Asamoah, W. M. C. Bandara Wanninayake |
| 246 | 1 | 4 | |a Concepts and principles of branding, brand equity perspectives, cross cultural consumer behaviour, standardization and adaptation dichotomy, consumer ethnocentrism, brand building strategies, empirical studies on branding and consumer behaviour |
| 250 | |a 1st ed. | ||
| 260 | |a Žilina : |b GEORG, |c 2011 | ||
| 300 | |a 183 s. : |b grafy, lit., obr., tab. ; |c 24 cm | ||
| 653 | 1 | |a spotrebiteľské správanie | |
| 653 | 1 | |a obchodné značky | |
| 653 | 1 | |a marketing | |
| 655 | 7 | |a odborné publikácie |2 SNKPH | |
| 655 | 7 | |a učebnice vysokých škôl |2 SNKPH | |
| 700 | 1 | |a Asamoah, Emmanuel Selase |4 aut | |
| 700 | 1 | |a Wanninayake, W. M. C. Bandara |4 aut | |
| 852 | |a CVTISR |b 1 | ||
| 910 | |b A616882 | ||
| 919 | |a 978-80-89401-57-4 | ||
| 919 | |a 978-80-89401-58-1 | ||
| 959 | |a 02 | ||
| 974 | |a katarina.repata |f Knihy | ||
| 992 | |a AMG | ||
| 992 | |a AUV | ||
| 999 | |c 189191 |d 189191 | ||