When Media Are New: Understanding the Dynamics of New Media Adoption and Use

The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the...

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Bibliographic Details

Main Authors:	Martin C.J. Elton (Author), John Carey (Author)
Format:	eBook
Language:	English
Published:	University of Michigan Press , 2010
Subjects:	digitálne médiá komunikácia technologická zmena elektronické dokumenty
ISBN:	9780472050857
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