Strategické řízení značky /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Grada Publishing,
2007
|
| Edition: | 1. vyd. |
| Series: | Expert
|
| Subjects: | |
| ISBN: | 9788024714813 |
| Online Access: |
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MARC
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| 005 | 20220621163916.0 | ||
| 008 | 071203s2007 xr e ||||||cze d | ||
| 020 | |a 9788024714813 | ||
| 035 | |a CVTIDW1426643 | ||
| 040 | |b slo |a CVTI SR |e AACR2 | ||
| 041 | 1 | |a cze |h eng | |
| 044 | |a xr | ||
| 080 | |a 65.012.4:658.626 |2 UDC-MRF | ||
| 080 | |a 658.8:65.012.4 |2 UDC-MRF | ||
| 100 | 1 | |a Keller, Kevin Lane |d 1956-, |4 aut | |
| 245 | 1 | 0 | |a Strategické řízení značky / |c Kevin Lane Keller ; přeložila: Magda Pěnčíková |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Grada Publishing, |c 2007 | ||
| 300 | |a 796 s. : |b fotogr., grafy, lit., obr., tab. ; | ||
| 490 | 1 | |a Expert |3 0558214 | |
| 653 | 1 | |a strategické riadenie |a marketing |a hodnota značky |a označovanie produktov |a spotrebiteľ | |
| 700 | 1 | |a Pěnčiková, Magda |4 trl | |
| 760 | 1 | |t Expert | |
| 910 | |a BA002 |b A603552 | ||
| 919 | |a 978-80-247-1481-3 | ||
| 974 | |f Knihy | ||
| 992 | |a AMG | ||
| 999 | |c 160139 |d 160139 | ||