APA (7th ed.) Citation

Kotler, P., Keller, K. L., & Černá, Š. (2007). Marketing management (1. vyd.). Grada Publishing.

Chicago Style (17th ed.) Citation

Kotler, Philip, Kevin Lane Keller, and Štěpánka Černá. Marketing Management. 1. vyd. Praha: Grada Publishing, 2007.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing Management. 1. vyd. Grada Publishing, 2007.