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Bibliographic Details
Main Author: Kotler, Philip 1931-
Other Authors: Dolanský, Václav, Jurnečka, Stanislav (Translator)
Format: Book
Language:Czech
English
Published: Praha : Grada Publishing, 2003
Edition:1. vyd., dotisk
Subjects:
riadenie > marketingová stratégia > analýza trhu > firma > spotrebiteľský trh > podnikateľské strategické plánovanie > konkurencia
ISBN:8024700166
Online Access: Get full text
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