Marketing /
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| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Grada Publishing,
2006
|
| Edition: | [1. vyd.], dotisk |
| Subjects: | |
| ISBN: | 8024705133 |
| Online Access: |
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MARC
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| 100 | 1 | |a Kotler, Philip |d 1931-, |9 21524 | |
| 245 | 1 | 0 | |a Marketing / |c Philip Kotler, Gary Armstrong ; přeloženo z anglického originálu: Josef Malý ... [et al.] |
| 250 | |a [1. vyd.], dotisk | ||
| 260 | |a Praha : |b Grada Publishing, |c 2006 | ||
| 300 | |a 855 s. : |b fotogr., obr., tab. ; | ||
| 653 | 1 | |a marketingová komunikácia |a distribučná politika |a marketingový mix |a elektronické obchodovanie |a cenová politika |a marketingové riadenie |a strategické plánovanie |a správanie spotrebiteľa |a globálny trh | |
| 692 | |a DD JM |j MM | ||
| 700 | 1 | |a Armstrong, Gary |4 aut | |
| 700 | 1 | |a Malý, Josef |4 trl | |
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