Strategic retail management and brand management : trends, tactics, and examples /

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, thi...

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Hlavný autor:	Berger-Grabner, Doris (Autor)
Médium:	E-kniha
Jazyk:	English
Vydavateľské údaje:	München ; Wien : De Gruyter Oldenbourg, [2021]
Edícia:	De Gruyter Studium
Predmet:	Brand Management. Branding. Consumer Behaviour. E-Tailing. Retail Marketing. Strategic Retail Management. BUSINESS & ECONOMICS / Sales & Selling / Management. riadenie značky spotrebitelsé správanie maloobchodný marketing strategický marketing elektronické dokumenty
ISBN:	9783110543827
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