Commercialization secrets for scientists and engineers /

Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineersserves as a high-level guide to answering key questions and critical issues that confront founding entrepre...

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Bibliographische Detailangaben
1. Verfasser: Szycher, Michael (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
©2017
Schlagworte:
Technology transfer.
Research, Industrial.
New business enterprises.
Science > Vocational guidance.
Engineering > Vocational guidance.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
riadenie podniku
transfer technológií
elektronické dokumenty
ISBN:9781498730617
Online-Zugang: Volltext
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Inhaltsangabe:
  • Risk is a four-letter word
  • The innovation imperative
  • Development on a shoestring (bootstrapping)
  • Funding a knowledge-intensive business
  • SBIR/STTR grants
  • Marketing and marketing research on a shoestring
  • Establishing your dream team
  • Strategic planning for start-ups
  • Virtual organizations
  • Make-versus-buy decision
  • Patents versus trade secrets
  • Strategic alliances
  • Deciding to be acquired
  • Pricing strategies
  • Product launch risk analysis
  • Commercializing pharmaceutical products
  • Launching medical device products
  • Launching high-tech products
  • Practical methodology for commercialization.

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