APA (7th ed.) Citation

Bovée, C. L., & Thill, J. V. (1992). Marketing ([1st ed.].). McGraw-Hill.

Chicago Style (17th ed.) Citation

Bovée, Courtland L., and John V. Thill. Marketing. [1st ed.]. New York: McGraw-Hill, 1992.

MLA (9th ed.) Citation

Bovée, Courtland L., and John V. Thill. Marketing. [1st ed.]. McGraw-Hill, 1992.