Google "Laser Toaster" - Walker-Munro, Brendan; Wagner, Caroline S.; Shih, Tommy; Lund University, Lund University School of Economics and Management, LUSEM, Department of Business Administration, Marketing, Lunds universitet, Ekonomihögskolan, Företagsekonomiska institutionen, Marknadsföring, Originator (Issues in Science and Technology, 2025)