What drives Generation Z to choose green apparel?: unraveling the impact of environmental knowledge, altruism and perceived innovativeness - Vishnoi, Sushant Kumar; Mathur, Smriti; Agarwal, Vaishali; Virmani, Naveen; Jagtap, Sandeep; Lund University, Faculty of Engineering, LTH, LTH Profile areas, LTH Profile Area: Food and Bio, Lunds universitet, Lunds Tekniska Högskola, LTH profilområden, LTH profilområde: Livsmedel och bioteknik, Originator; Lund University, Other research environments, Centre for Retail and Logistics (REAL), Lunds universitet, Andra forskningsmiljöer, Centrum för handel och logistik (REAL), Originator; Lund University, Faculty of Engineering, LTH, Departments at LTH, Department of Industrial and Mechanical Sciences, Engineering Logistics, Lunds universitet, Lunds Tekniska Högskola, Institutioner vid LTH, Institutionen för industri- och maskinvetenskaper, Teknisk logistik, Originator (International Journal of Sustainable Engineering, 2025)