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Re-exploring the rural/urban dichotomy: farm shops in urban settings

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Title: Re-exploring the rural/urban dichotomy: farm shops in urban settings
Authors: Jönsson, Håkan
Contributors: Lund University, Joint Faculties of Humanities and Theology, Departments, Department of Arts and Cultural Sciences, Division of Ethnology, Lunds universitet, Humanistiska och teologiska fakulteterna, Institutioner, Institutionen för kulturvetenskaper, Avdelningen för etnologi, Originator, Lund University, Faculty of Engineering, LTH, Departments at LTH, Department of Process and Life Science Engineering, Division of Food and Pharma, Lunds universitet, Lunds Tekniska Högskola, Institutioner vid LTH, Institutionen för processteknik och tillämpad biovetenskap, Avdelningen för livsmedel och läkemedel, Originator
Source: Food, Culture & Society. :1-17
Subject Terms: Social Sciences, Social and Economic Geography, Human Geography, Samhällsvetenskap, Social och ekonomisk geografi, Kulturgeografi, Agricultural and Veterinary sciences, Other Agricultural Sciences, Other Agricultural Sciences not elsewhere specified, Lantbruksvetenskap och veterinärmedicin, Annan lantbruksvetenskap, Övrig annan lantbruksvetenskap, Humanities and the Arts, Other Humanities, Ethnology, Humaniora och konst, Annan humaniora och konst, Etnologi
Description: The division between rural and urban values and practices is a classic theme in disciplines such as European ethnology. During the last decades, the urban/rural divide seem to be renegotiated. Traditional, small scale agriculture and food production encapsulates values on display at many dinner tables of the upper middle urban class. This has lead to new business opportunities for rural actors, of which some has tried to take the idea of the farm shop to the city. But what happens when the products enter new contexts? The material for the paper is observations and interviews with retailers in southern Sweden who have established “farm shops” in urban areas. The theoretical perspective is the life mode analysis developed in the 1970s to investigate its relevance for the 21st century in combination with the “good farmer” concept and heritagization. The article concludes that farm shops in urban settings may offer local and traditional food, but it is the offering of an emotional space in which to dwell and to decelerate, while, at the same time, being a potential place in which to counteract the distance between urban and rural life modes and values, that is the unique features of the settings.
Access URL: https://doi.org/10.1080/15528014.2023.2285130
Database: SwePub
Description
Abstract:The division between rural and urban values and practices is a classic theme in disciplines such as European ethnology. During the last decades, the urban/rural divide seem to be renegotiated. Traditional, small scale agriculture and food production encapsulates values on display at many dinner tables of the upper middle urban class. This has lead to new business opportunities for rural actors, of which some has tried to take the idea of the farm shop to the city. But what happens when the products enter new contexts? The material for the paper is observations and interviews with retailers in southern Sweden who have established “farm shops” in urban areas. The theoretical perspective is the life mode analysis developed in the 1970s to investigate its relevance for the 21st century in combination with the “good farmer” concept and heritagization. The article concludes that farm shops in urban settings may offer local and traditional food, but it is the offering of an emotional space in which to dwell and to decelerate, while, at the same time, being a potential place in which to counteract the distance between urban and rural life modes and values, that is the unique features of the settings.
ISSN:15528014
DOI:10.1080/15528014.2023.2285130