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Greenwashing: A critical realist approach to the study of false ecological claims

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Název: Greenwashing: A critical realist approach to the study of false ecological claims
Autoři: Roos, Andreas
Přispěvatelé: Lund University, Faculty of Social Sciences, Departments of Administrative, Economic and Social Sciences, Department of Human Geography, Lunds universitet, Samhällsvetenskapliga fakulteten, Samhällsvetenskapliga institutioner och centrumbildningar, Institutionen för kulturgeografi och ekonomisk geografi, Originator, Lund University, Faculty of Social Sciences, Departments of Administrative, Economic and Social Sciences, Department of Human Geography, Human Ecology, Lunds universitet, Samhällsvetenskapliga fakulteten, Samhällsvetenskapliga institutioner och centrumbildningar, Institutionen för kulturgeografi och ekonomisk geografi, Humanekologi, Originator
Zdroj: Journal of Critical Realism. 24(2):176-197
Témata: Social Sciences, Social and Economic Geography, Human Geography, Samhällsvetenskap, Social och ekonomisk geografi, Kulturgeografi
Popis: Greenwashing is on the rise as a strategy for maintaining business-as-usual through false ecological claims. This paper articulates an approach to the study of greenwashing guided by the philosophy of critical realism. In its first move, it identifies greenwashing as depending on the possibility of socially conflating the relation between transitive and intransitive objects of knowledge. The paper discusses theories of truth suitable for detecting mismatches between ecological claims and performances, with particular attention to correspondence theory and alethic truth. It then provides an illustrative reading of the oil corporation Preem’s greenwashing campaign through critical realism’s ‘holy trinity’ and explores ‘ideology’ and ‘fetishism’ as concepts for judging falsehoods and theorizing greenwashing. The paper ends with a step-by-step guide to the critical realist study of greenwashing and its emancipatory absence.
Přístupová URL adresa: https://doi.org/10.1080/14767430.2025.2503634
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  Data: Greenwashing is on the rise as a strategy for maintaining business-as-usual through false ecological claims. This paper articulates an approach to the study of greenwashing guided by the philosophy of critical realism. In its first move, it identifies greenwashing as depending on the possibility of socially conflating the relation between transitive and intransitive objects of knowledge. The paper discusses theories of truth suitable for detecting mismatches between ecological claims and performances, with particular attention to correspondence theory and alethic truth. It then provides an illustrative reading of the oil corporation Preem’s greenwashing campaign through critical realism’s ‘holy trinity’ and explores ‘ideology’ and ‘fetishism’ as concepts for judging falsehoods and theorizing greenwashing. The paper ends with a step-by-step guide to the critical realist study of greenwashing and its emancipatory absence.
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