Improving Consumer Engagement in Digital Marketing Through Cognitive AI
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| Title: | Improving Consumer Engagement in Digital Marketing Through Cognitive AI |
|---|---|
| Description: | 'This book aims to present a well-rounded exploration of how cognitive AI can be applied to strengthen consumer engagement in digital marketing'-- Provided by publisher. |
| Authors: | Hamed Nozari, Sepideh Samadi, Stavroula Kalogeras |
| Resource Type: | eBook. |
| Subjects: | Telemarketing, Artificial intelligence, Consumer behavior |
| Categories: | COMPUTERS / Artificial Intelligence / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing |
| Database: | eBook Index |
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