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Communicating Europe. The evolution of rhetorical practices in European Union discourse

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Bibliographic Details
Title: Communicating Europe. The evolution of rhetorical practices in European Union discourse
Authors: Antonio Piga
Publisher Information: Aracne Editrice, 2025.
Publication Year: 2025
Subject Terms: Systemic Functional Linguistics, Critical Discourse Analysis, Tropes, Logic-semantic relation, Syntactic structures
Description: The failure to ratify the European Constitution in France and the Netherlands in 2005 marked a significant democratic crisis for the EU. In response, the EU recognized the need to address its democratic deficit by focusing on communication policy to connect with citizens and combat alienation from Brussels. In line with this perspective, EU institutions shifted from institutional language to more accessible forms to improve their public identity. This study examines both verbal and visual semiotics, exploring how comunicative practices have been displaced by strategic action, ultimately reflecting a rationality rooted in purely instrumental goals.
Document Type: Book
File Description: application/pdf
Language: English
Access URL: https://hdl.handle.net/11584/438965
Accession Number: edsair.od......3705..cfc1b30b8879bcf83f28a258dd1f21e5
Database: OpenAIRE
Description
Abstract:The failure to ratify the European Constitution in France and the Netherlands in 2005 marked a significant democratic crisis for the EU. In response, the EU recognized the need to address its democratic deficit by focusing on communication policy to connect with citizens and combat alienation from Brussels. In line with this perspective, EU institutions shifted from institutional language to more accessible forms to improve their public identity. This study examines both verbal and visual semiotics, exploring how comunicative practices have been displaced by strategic action, ultimately reflecting a rationality rooted in purely instrumental goals.