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Dopady sociálních sítí a využití v e-commerce

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Titel: Dopady sociálních sítí a využití v e-commerce
Autoren: DAO, Thu Huong
Verlagsinformationen: 2025.
Publikationsjahr: 2025
Schlagwörter: marketingová strategie, social media, SWOT analýza, SWOT analysis, See-Think-Do-Care, sociální sítě, marketing strategy, framework See-Think-Do-Care
Beschreibung: This bachelor's thesis focuses on analyzing the impact of social media in the field of e-commerce, specifically using the example of the non-profit organization Rabenštejnská 2020. The aim is to explore how individual platforms influence users' purchasing decisions and how their potential can be effectively utilized in digital communication planning. The practical part includes a quantitative questionnaire survey, complemented by a SWOT analysis of the organization. Based on the collected data, a marketing plan was developed using the See-Think-Do-Care framework, which structures content and activities according to different stages of the customer journey. The thesis also includes an economic evaluation of the proposed strategy, including a calculation of return on investment (ROI). The result is a concrete strategy proposal that can help the organization improve its communication on social media and enhance its presence in the digital space.
Publikationsart: Bachelor thesis
Sprache: Czech
Zugangs-URL: http://www.nusl.cz/ntk/nusl-679086
Dokumentencode: edsair.od......2186..e932bbac0c13e2dc248c9c22a138c92f
Datenbank: OpenAIRE
Beschreibung
Abstract:This bachelor's thesis focuses on analyzing the impact of social media in the field of e-commerce, specifically using the example of the non-profit organization Rabenštejnská 2020. The aim is to explore how individual platforms influence users' purchasing decisions and how their potential can be effectively utilized in digital communication planning. The practical part includes a quantitative questionnaire survey, complemented by a SWOT analysis of the organization. Based on the collected data, a marketing plan was developed using the See-Think-Do-Care framework, which structures content and activities according to different stages of the customer journey. The thesis also includes an economic evaluation of the proposed strategy, including a calculation of return on investment (ROI). The result is a concrete strategy proposal that can help the organization improve its communication on social media and enhance its presence in the digital space.