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Applying the behaviour change technique taxonomy to explore farm advisors’ perceptions of behaviour change support on-farm

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Názov: Applying the behaviour change technique taxonomy to explore farm advisors’ perceptions of behaviour change support on-farm
Autori: Laura Gribben, Alison Burrell, Moira Dean, Áine Regan
Zdroj: Gribben, L, Burrell, A, Dean, M & Regan, Á 2025, 'Applying the behaviour change technique taxonomy to explore farm advisors’ perceptions of behaviour change support on-farm', Journal of Agricultural Education and Extension. https://doi.org/10.1080/1389224X.2025.2496183
Informácie o vydavateľovi: Informa UK Limited, 2025.
Rok vydania: 2025
Predmety: name=Geography, Planning and Development, advisor, communication, extension, name=General Agricultural and Biological Sciences, advisory, behaviour change, farmer, name=Education
Popis: PurposeFarm advisors are professionals who support farmers to enhance their knowledge, develop skills and solve problems, to facilitate the adoption of beneficial behaviours. However, there is a dearth of literature, exploring how advisors deliver this support to farmers; or more specifically, the ‘behaviour change techniques’ (BCTs) they use. Accordingly, using the Behaviour Change Technique Taxonomy v01 (BCTTv01), the current study will explore the support advisors perceive they deliver to farmers, to foster on-farm behaviour change, and the factors which influence its effective delivery.Design/Methodology/ApproachEight semi-structured interviews were conducted with farm advisors. Interview transcripts underwent inductive/deductive hybrid thematic analysis, to identify the specific BCTs advisors delivered when working with farmers and the factors which influenced their effective delivery.FindingsTwenty-one BCTs were identified, including goal setting and social support. Relational factors including building trust, fostering collaboration, displaying compassion and supporting autonomy, facilitated a supportive environment for the delivery of these techniques.Practical implicationTo assist advisors in their role, behaviour change training focused on understanding the change process and building motivation, is needed.Theoretical implicationThe findings advance the theoretical understanding of how advisors support behaviour change on-farm, through the application of the BCTTv01.OriginalityThis study takes a novel approach to further the understanding of how advisors support on-farm behaviour change, by utilising the BCTTv01.
Druh dokumentu: Article
Popis súboru: application/pdf
Jazyk: English
ISSN: 1750-8622
1389-224X
DOI: 10.1080/1389224x.2025.2496183
Prístupová URL adresa: https://pure.qub.ac.uk/en/publications/fcfa9d61-cda9-4abe-8354-f4f868634ddc
Rights: CC BY NC ND
Prístupové číslo: edsair.doi.dedup.....c7070c61b7494a3430c084a08815815c
Databáza: OpenAIRE
Popis
Abstrakt:PurposeFarm advisors are professionals who support farmers to enhance their knowledge, develop skills and solve problems, to facilitate the adoption of beneficial behaviours. However, there is a dearth of literature, exploring how advisors deliver this support to farmers; or more specifically, the ‘behaviour change techniques’ (BCTs) they use. Accordingly, using the Behaviour Change Technique Taxonomy v01 (BCTTv01), the current study will explore the support advisors perceive they deliver to farmers, to foster on-farm behaviour change, and the factors which influence its effective delivery.Design/Methodology/ApproachEight semi-structured interviews were conducted with farm advisors. Interview transcripts underwent inductive/deductive hybrid thematic analysis, to identify the specific BCTs advisors delivered when working with farmers and the factors which influenced their effective delivery.FindingsTwenty-one BCTs were identified, including goal setting and social support. Relational factors including building trust, fostering collaboration, displaying compassion and supporting autonomy, facilitated a supportive environment for the delivery of these techniques.Practical implicationTo assist advisors in their role, behaviour change training focused on understanding the change process and building motivation, is needed.Theoretical implicationThe findings advance the theoretical understanding of how advisors support behaviour change on-farm, through the application of the BCTTv01.OriginalityThis study takes a novel approach to further the understanding of how advisors support on-farm behaviour change, by utilising the BCTTv01.
ISSN:17508622
1389224X
DOI:10.1080/1389224x.2025.2496183