Influencers and creators: Business, culture, and practice Influencers and creators: Business, culture, and practice , by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640: by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640
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| Title: | Influencers and creators: Business, culture, and practice Influencers and creators: Business, culture, and practice , by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640: by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640 |
|---|---|
| Authors: | Mu Zhang |
| Source: | The Social Science Journal. :1-4 |
| Publisher Information: | Informa UK Limited, 2023. |
| Publication Year: | 2023 |
| Document Type: | Article |
| Language: | English |
| ISSN: | 1873-5355 0362-3319 |
| DOI: | 10.1080/03623319.2023.2267370 |
| Accession Number: | edsair.doi...........c9fb3ccbbd2a73ebe50dafd3d24c40ab |
| Database: | OpenAIRE |
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