Influencers and creators: Business, culture, and practice Influencers and creators: Business, culture, and practice , by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640: by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti, Thousand Oaks, CA, SAGE Publications Ltd, 384 pp., $105.31 (hardcover), ISBN 1529768640 - Mu Zhang (The Social Science Journal, 2023)