Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits
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| Název: | Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits |
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| Autoři: | null S. Balaji, null Dr. Neha Guleria, null Dr. Chinnaiyan Ramasubramanian |
| Zdroj: | International Journal of Scientific Research in Science and Technology. 12:49-54 |
| Informace o vydavateli: | Technoscience Academy, 2025. |
| Rok vydání: | 2025 |
| Popis: | Consumer purchase behaviour encompasses the various activities and decision-making processes that individuals engage in when selecting and acquiring products. Understanding these behaviours is crucial for marketers as it informs strategies to enhance brand loyalty and market penetration. The following sections outline key aspects of consumer purchase behaviour and its patterns. |
| Druh dokumentu: | Article |
| ISSN: | 2395-602X 2395-6011 |
| DOI: | 10.32628/ijsrst2513213 |
| Rights: | CC BY |
| Přístupové číslo: | edsair.doi...........6ae869ae6d88eea51b2d76c38f183cba |
| Databáze: | OpenAIRE |
Nájsť tento článok vo Web of Science | Abstrakt: | Consumer purchase behaviour encompasses the various activities and decision-making processes that individuals engage in when selecting and acquiring products. Understanding these behaviours is crucial for marketers as it informs strategies to enhance brand loyalty and market penetration. The following sections outline key aspects of consumer purchase behaviour and its patterns. |
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| ISSN: | 2395602X 23956011 |
| DOI: | 10.32628/ijsrst2513213 |