Effects of Consumers Perceived Value on Purchase Intentions in Personal Care Products
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| Název: | Effects of Consumers Perceived Value on Purchase Intentions in Personal Care Products |
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| Autoři: | null S. Balaji, null Dr. Neha Guleria, null Dr. Chinnaiyan Ramasubramanian |
| Zdroj: | International Journal of Scientific Research in Science and Technology. 12:42-48 |
| Informace o vydavateli: | Technoscience Academy, 2025. |
| Rok vydání: | 2025 |
| Popis: | The perceived value of personal care products significantly influences consumers' purchase intentions, as evidenced by various studies. This perceived value encompasses factors such as brand value, emotional benefits, and consumer attitudes towards product quality and envi-ronmental consciousness. The following sections elaborate on these key aspects. |
| Druh dokumentu: | Article |
| ISSN: | 2395-602X 2395-6011 |
| DOI: | 10.32628/ijsrst2513112 |
| Rights: | CC BY |
| Přístupové číslo: | edsair.doi...........2f1fdea07312935d25b8231af2b15645 |
| Databáze: | OpenAIRE |
Nájsť tento článok vo Web of Science | Abstrakt: | The perceived value of personal care products significantly influences consumers' purchase intentions, as evidenced by various studies. This perceived value encompasses factors such as brand value, emotional benefits, and consumer attitudes towards product quality and envi-ronmental consciousness. The following sections elaborate on these key aspects. |
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| ISSN: | 2395602X 23956011 |
| DOI: | 10.32628/ijsrst2513112 |