The Application of Artificial Intelligence in Business Segmentation.
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| Název: | The Application of Artificial Intelligence in Business Segmentation. |
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| Autoři: | Agova, Paulina, Valcheva, Donika, Asenov, Oleg |
| Zdroj: | BRAIN: Broad Research in Artificial Intelligence & Neuroscience; Sep2025, Vol. 16 Issue 3, p74-85, 12p |
| Témata: | ARTIFICIAL intelligence, MARKET segmentation, MARKETING research, MACHINE learning, MARKETING strategy, DATA analysis, AUTOMATION software |
| Abstrakt: | The application of artificial intelligence (AI) in business segmentation provides effective and innovative methods for analysing large data sets and automating customer segmentation processes. Artificial intelligence allows businesses to better understand what customers need, their preferences and behaviour, and to personalise approaches to different segments. Instead of traditional manual methods, AI uses machine learning algorithms to discover hidden patterns and trends in data. The report presents a deep investigation on the application of Artificial Intelligence in business segmentation. It discussed the basic methods and tools used in AI segmentation and the role of AI segmentation in optimisation of marketing strategies, providing new opportunities for personalisation, analysis, and automation. [ABSTRACT FROM AUTHOR] |
| Copyright of BRAIN: Broad Research in Artificial Intelligence & Neuroscience is the property of Lumen Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Databáze: | Biomedical Index |
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