Podrobná bibliografie
| Název: |
Applications of Meta-Analysis for Marketing and Public Policy: A Review. |
| Autoři: |
Franke, George R. |
| Zdroj: |
Journal of Public Policy & Marketing; Fall2001, Vol. 20 Issue 2, p186-200, 15p, 2 Graphs |
| Témata: |
META-analysis, SOCIAL statistics, MARKETING, POLITICAL planning, POLICY sciences, POLICY analysis, MARKETING research |
| Abstrakt: |
The author examines the relevance of meta-analysis for research on marketing and public policy. He presents an overview of the history, benefits, and criticisms of meta-analysis; reviews and suggests meta-analysis applications; gives a nontechnical description of how to perform a meta-analysis; and concludes with implications of a "meta-analysis mindset" in the conduct and reporting of primary research studies. [ABSTRACT FROM AUTHOR] |
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