Bibliographic Details
| Title: |
Markets for marketing. |
| Authors: |
Murto, Riikka, Nilsson, Johan, Stigzelius, Ingrid |
| Source: |
Journal of Marketing Management; Aug2025, Vol. 41 Issue 9/10, p801-806, 6p |
| Subject Terms: |
TECHNOLOGICAL innovations, MISINFORMATION, MARKETING research, STAKEHOLDER theory, MARKETING research companies, INTERNET marketing, ADVERTISING media planning |
| Abstract: |
The article examines the concept of "markets for marketing," focusing on the exchange of marketing services, tools, and audiences, and how these markets are influenced by technological advancements and societal changes. It highlights the complexities of advertising space markets, including the roles of various stakeholders such as marketers, regulators, and technology platforms, and discusses the implications of these dynamics for marketing practices and societal impacts. The contributions from different authors explore issues like digital misinformation in advertising, the evolving role of marketing technologies, and the changing agency of marketers in response to market transformations. The article calls for further research into the regulatory landscape and the shifting power structures within these markets. [Extracted from the article] |
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