APA (7th ed.) Citation

Ritala, P., Ruokonen, M., & Kostis, A. (2024). The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds. California Management Review, 66(4), 80. https://doi.org/10.1177/00081256241252700

Chicago Style (17th ed.) Citation

Ritala, Paavo, Mika Ruokonen, and Angelos Kostis. "The Metaverse Flywheel: Creating Value Across Physical and Virtual Worlds." California Management Review 66, no. 4 (2024): 80. https://doi.org/10.1177/00081256241252700.

MLA (9th ed.) Citation

Ritala, Paavo, et al. "The Metaverse Flywheel: Creating Value Across Physical and Virtual Worlds." California Management Review, vol. 66, no. 4, 2024, p. 80, https://doi.org/10.1177/00081256241252700.