Podrobná bibliografie
| Název: |
Measuring the Service Quality of Fresh Food Delivery Platforms: Development and Validation of the "Food PlatQual" Scale. |
| Autoři: |
Kang, Jee-Won, Namkung, Young |
| Zdroj: |
Sustainability (2071-1050); May2022, Vol. 14 Issue 10, p5940-5940, 19p |
| Abstrakt: |
This research conducted three studies to develop a scale for measuring the service quality of fresh food delivery platforms. In Study 1, the scale development stage, a total of 55 items were generated via literature reviews, text mining, and expert interviews. In Study 2, the preliminary assessment stage, the first consumer survey (n = 550) was conducted to purify and refine the items derived from Study 1 using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Lastly, in Study 3, the second consumer survey (n = 570) was carried out to validate the scale using CFA. Ultimately, Food PlatQual scale, consisting of 25 items with seven dimensions: "information quality", "price", "product assortment", "problem resolution", "delivery quality", "ease of use", and "trendiness". The current study is expected to offer a theoretical basis for future research as well as offer useful managerial implications for sustainable fresh food delivery platform services. [ABSTRACT FROM AUTHOR] |
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| Databáze: |
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